Who is beretta




















The 92S is also sold on the US commercial market. Beretta USA Corp. Manufacturing facility is located in Accokeek series. Early distribution of the Beretta apparel line, focused primarily on the clay-shooting market.

Discover More. Would you like to log into Beretta using your logged in facebook information? Home History. We need to be in Gardone val Trompia. That said, the Berettas are hardly shut-ins in their mountain retreat. Franco's older brother, year-old Pietro, CEO of Beretta Holding, is married to an American, Gretchen Harnischfeger, architecture graduate of Princeton and Yale and a daughter of the Milwaukee, Wisconsin, makers of heavy mining equipment.

The couple who have a toddler, Maria Teresa have a house in Austria, just up the road, and are on the European must-invite lists. Umberta does the Milanese charity circuit and often graces the pages of Italy's fashion magazines. Their year-old son, Carlo, the 16th-generation scion about to enter university in Milan, is a New Yorker, born during Franco's and Umberta's years there. Franco's racy navy-blue Maserati Quattroporte--his favorite car--has just been moved out of the estate garages to a position in the courtyard, under the front steps of the villa.

It's a gleaming, perfect car, a couple of years old but all the more luxe for the favoritism that its owner shows it. At the edge of the drive are Umberta and Carlo, chatting about his upcoming entrance into university.

Tall, willowy, blonde, Umberta, 46, was born in Brescia but educated in Lausanne, Geneva, Rome and London, among other places. She's more or less a force of nature, or a force of nature in fashion, hitting the society pages and her blog umbertagnuttiberetta.

You cannot predict where the woman will show up. We do some of it here, but there just aren't as many charity functions, or really, causes. It's just not like that in Milan or Rome. Each generation of Berettas receives the gift--and the Herculean obligation that comes with it--of carrying the traditions forward in some way, either by consolidating what's been done or by making a bold advancement.

For his part, Ugo Gussalli Beretta made two of the biggest moves in the company's long history. In , he won the stiffest possible competition for the Beretta 92 semiautomatic pistol to become the U. Army's official sidearm. Police and military contracts-- already a significant part of the business--have followed to this day. His second major contribution was his decision, 25 years ago, to begin the lifestyle branding of the company with tweedy shooting clothes and home accessories lines--very forward thinking for the late s.

Naturally, Dr. Gussalli Beretta's own firearms collection has a place of prominence in his office, with a gun case wall of his favorite shotguns and rifles to the left of his desk. Full disclosure: I've owned Beretta shotguns, most notably a pair of matched field-grade and gauge sporting clays guns, which I treasured for the year or two I had them.

Light, steady, easy to shoulder. You could put over a hundred rounds through them and they'd gladly take the work. Gussalli Beretta's passion is hunting birds over dogs with his shotguns, and he lights up immediately when I ask him what he likes to shoot.

One of them," he chuckles, "is even living with me. Hunting dogs are usually kept in kennels. It's an ethos that speaks to the Beretta unity. Gussalli Beretta explains, "for the work and also for the financial side, for the decisions. No one person is more important than the family, but just one person must run it. Despite that, or perhaps because of it, the three Beretta men seem to have an ingenious system of checks and balances in their very characters and in the way that their roles have fallen to them.

More reserved than his outgoing brother, Pietro plays the role of the equalizer. Over the course of the days I spent with the family, it's clear he cares about the group. Of course, Gardone and the factory are in my heart.

But I can't let it be the favorite. This breadth of interest is not just part of the "groupthink" liturgy of the father and sons. It's who they truly are. There have been two bold sorties to expand the Berettas' lifestyle portfolio in the last decade.

He is rarely shown to be overtly distressed or emotional, instead carrying a relaxed air. Like Diablo this, however, masks a ruthless and cold nature which he exposes to his enemies in battle. In the midst of combat his demeanor is calm even when he brutally dispatches his foes. When he slew another doll, Viola, who had been under the control of Clayman , he only showed a fleeting interest in learning its name after he tore out its core while remarking about how fun it will be to take and study Viola's weapon at his leisure at a later time, making it clear that he felt nothing at her demise nor any hesitation to end her.

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