Who is debbi fields

Although the loan managers loved her cookies, nearly everyone turned her down. She opened Mrs. Her opening day was not an immediate success. Alarmed by the lack of customers coming into the shop, Fields walked down the street with a tray of warm, freshly baked cookies, giving them away to passersby as a way to promote her store and woo customers into following her back to her store.

From that day forward, through determination and a strong desire to succeed, Debbi worked tirelessly to grow her business. As her offerings branched out beyond chocolate chip cookies to include a variety of cookies, the business name changed to Mrs. While launching and growing her Mrs. Fields business locations throughout California and other states, Debbi also gave birth to and raised five daughters with her husband Randy. From through the mids, Mrs. Their fresh baked offerings expanded to include brownies and muffins, in addition to several cookie varieties.

Randy joined Debbi in running the company, and he developed and implemented the computer software used as a management tool for the Mrs. This Inc. Magazine article provides further insights into the management software Randy developed, and the successful computerization of the Mrs.

Fields stores. Fields was barely 31 years old and on track to own and operate about stores in her portfolio by The humble beginnings of the Mrs. Although its first headquarters was in Palo Alto, the company would follow Fields and her family to Park City, Utah in Determined to grow her business quickly, Mrs.

Fields Cookies retail locations expanded first within the San Francisco Bay area where the store gained fame for it's long line of customers queued along the sidewalk, and then continued to expand throughout California before spreading out across the USA.

Between and , the company opened new stores. Fields expanded her product line, adding oatmeal raisin, walnut, coconut-macadamia nut, and other cookie combinations, as well as brownies and a frozen cookie treat.

Despite the growing numbers of store locations, Fields would continue to retain personal control over all cookie-baking operations. She inspected samples of all ingredients and visited individual stores by rotation, introducing herself to employees and checking to see that her own high standards and commitment to quality were followed. Fields did not initially franchise her locations and soon found herself stretched too thin, both physically and financially.

The US economic recession that hit during the early s severely impacted the Mrs. Fields business. In that era, the Mrs. At the age of 20, Fields was a young housewife with no business experience. Yet, she had a dream, a recipe and a passion for sharing her chocolate chip cookies. She managed to do what most people considered impossible. She convinced a bank to finance a business concept which had never before been proven and which appeared on the surface to have little likelihood of success.

Fields wanted to open a chocolate chip cookie bakeshop and store. On August 16, , Mrs. Fields' personal values guide her role as a businesswoman. Her philosophy of excellence, stated in her motto of "Good Enough Never Is," is mirrored in a company that has earned a reputation for providing the best in product quality and superior customer service.

She attributes her greatest success to her ability to relate to her customers and earn their lifelong loyalty. With expansion on the horizon in , Mrs. The last one leaving me, I was devastated. I had to learn to adjust and adapt. You cannot live in the past, but you celebrate those beautiful moments. The love, the joy, the pain. There are many things to be excited about in my life, but my heart will always tug at being at the helm. I'm a born entrepreneur. Fields' Secret Ingredient". Together they ran Mrs.

Fields Cookies and had five children. They divorced in She worked at Marine World where she water-skied as part of a human pyramid and swam with dolphins. It was then that she also baked and perfected cookies based on the recipe on the back of Toll House chocolate morsels.

It was while working at a department store that she learned customer service, merchandising and organization. At the age of 21, after one-year of marriage and with some community college education Los Altos Junior College , she opened the first Mrs.

Fields store originally called Mrs.