Who owns dos equis

Although Heineken has had control of Tecate for a decade, that news must've been slow to reach New York City, where a man has filed a lawsuit alleging that Heineken has misled customers into thinking that the beer isn't really Mexican. In his legal filing, Miguel Schelmetty wrote that Tecate presents itself as a Mexican beer through its name, its "traditional Meso-American typeface," its Aztec Eagle logo, and the word 'cerveza' on its label—but cases of the beer bear an even smaller font that reads "Product of Holland" and "Brewed and canned by HBBV Amsterdam, Holland [ According to Tecate's website , the beer has been brewed in the city of Tecate, Mexico for more than 60 years.

Although Schelmetty's lawsuit is the first to call out Tecate, it's far from the first to go after Big Beer for misguided origin stories. Five years ago, Red Stripe was sued for failing to properly disclose that its Jamaican-style lager was brewed in Latrobe, Pennsylvania, which followed similar and mildly successful lawsuits against Anheuser-Busch for its not-totally-German Beck's beer, and its not-really-Japanese Kirin brews.

The videos are short edits of a series created in collaboration with Funny or Die, and they launched in advance of Cinco de Mayo along with a limited-edition Cinco Equis beer. Dos Equis is ramping up its ad spend in The new ads will shift the vibe from suave, single-man moods to high-energy group situations with friends. On its website and in video advertisements, Dos Equis encourages using its beer as a cocktail ingredient.

The Dos-A-Rita Frozen cocktail combines tequila, lime, agave, and chili tincture in a blender with ice, garnished with citrus salt, and topped with an upside-down bottle of Dos Equis Lager. The Grapefruit Splash tops grapefruit juice, lime juice, tequila, and agave nectar with Dos Equis Lager, with a citrus salt rim and grapefruit slice garnish.

See the recipe here. Not only that, but under his reign, the Aztec empire was at its highest in terms of prosperity, wealth, and technology. The name is derived with the roman numeral of 20 and Siglo meaning century. Fast forwarding through time in , Dos Equis Lager, lands in the United States and by is declared the fastest growing imported beer in the USA.

In , Dos Equis Brewery was purchased by Amsterdam-based. Although the design of the label has changed many times throughout its near year run the taste has remained the same. Often overshadowed by the Hollywood influenced cash cow of Corona, Dos Equis remains one of the more popular and great tasting imported beers in North America. The history of the early to mid s mass immigration, the advancements in technology and the combined evolution in yeast technology that took place in Europe.

This would bring about the introduction of the worldwide lager revolution. With this, Western and Central Europeans would become the most dominant and successful brewers for the next century. Many of the German style breweries deputed just before or during this time-period. The larger companies being Anheuser-Busch, Miller, Pabst, Schlitz, Lemp, and others largely benefited from the mass waves of German immigrants to North America after the conclusion of the wars.