Learn how the leading online grocery stores are differentiating their services to capture a piece of this growing consumer base. Instacart brings together local supermarkets on one platform. Pros: Shop via local grocery stores, no membership required, most widely available grocery delivery service. The biggest advantage of using AmazonFresh is the ability to shop Whole Foods Market produce and prepared foods.
Shop for natural and organic products at wholesale prices from Thrive Market. If customers prefer shopping organic, Thrive Market has a huge selection of fresh produce, dry goods, and more. Pros: Makes it easy to shop according to diet, makes natural and organic foods more accessible. In addition, many people do their holiday shopping online and have it delivered right to the front door.
However, it is not only shopping for the holidays that has been made easier with online options. Did you know that many grocery stores will let you shop for groceries online, select a pick up time, then have the groceries loaded into your car? Some even have a delivery service. Each store varies somewhat in the way they handle it. Most require you to create a login and password. This is helpful because it usually allows you to see past orders as well.
On Amazon Grocery, over 22, non-perishable food items are offered, all of which can be delivered to your front door. At Walmart you are able to select non-perishable foods to be delivered to your front door or complete all of your shopping and have it hand delivered to your car in the parking lot.
If you are a shopper who writes out a grocery list and sticks to it, online shopping may be more expensive for you. Then worry more about keeping your stores clean and stocked.
It is a tough balancing act for grocery retailers. Online operations take significant investments with long payback periods.
If they do not invest, they will be left behind. Partnering with Instacart and others will get them online, but with a steep price to pay, strategically. Business leaders need to make critical decisions without all the facts — which categories to sell exclusively in-store, which online? Should there be a price difference between online and in-store? Should the same promotion be run in-store and online?
Should they encourage customers to shop online? Should they partner with Instacart? If so, should it be restricted to some categories? There are no easy, cookie-cutter answers. Each grocery retailer needs to analyze their situation and make these choices. But many retailers have taken the simplicity out of the in-store experience by forcing people online for ill timed pieces of the customer journey. Yes customers have become used to shopping online, and are comfortable navigating multiple channels to get the products they want.
But convenience means a better balance between online and in-store to make the journey more comfortable and emotionally satisfying. Multi-channel is all about customers, not channels. Customers will define their preferred shopping options. The ability to shop for groceries online changed the projected growth curve for online food shopping. Recent research data highlights that the growing concerns about Delta and Mu may result in a pull back from in-store grocery shopping.
If retailers can execute this option and bring customers into the store, even for only a short period of time, the opportunity to purchase high margin items flowers, bakery, cheeses, etc.
Convenience can be considered another term for friction-free and taking away pain or time consumed as part of the shopping process is time consumers can use for more enjoyable activities. Delivery and pick-up are table stakes for grocers now. The next stage could well be focused on offering easy change between the two fulfillment approaches but also reducing the friction, and time spent actually compiling an order.
In-kitchen barcode scanners could help to put items that are close to empty on the order but also innovations such as scanning a recipe from a book and adding ingredients to the order could well be appreciated by consumers. Convenience always wins — even over price. Retailers now should focus on making the in-store experience more convenient. For the record, self-checkout is not convenient. This article has been viewed 52, times.
Learn more Grocery shopping is a chore that some people enjoy, and others dread. If you find yourself unwilling to go to the grocery store frequently enough to keep your fridge and pantry stocked with food, consider buying your groceries online and having them delivered.
Almost anything can be purchased online today, and grocery stores and other food retailers have joined the digital shopping world. Do your grocery shopping online by finding a store or a site that will deliver to your area, picking out the groceries you want, paying for them and setting up delivery or shipping.
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